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🛒 E-commerce & Digital Export

Feasibility Study: E-commerce fulfilment centre — 2026

Planning scenario, not a return promise · External sources are government/official; JUANA planning assumptions are shown separately

Save the current study as a clean A4 report for desktop or mobile.
Capital$120,000–$350,000
Planning ROI10–25% · Planning range; not model-calculated
Risk LevelMedium
Best regionsIstanbul · Kocaeli · Izmir

Reproducible feasibility model

Enter project inputs and their source. Published ROI ranges do not generate results. Use one currency; annual inputs include your chosen inflation and price changes.

Enter every annual value; use an explicit zero for inapplicable items. Market inputs have not been approved for this study.

Asset disposal proceeds belong only in the final year; do not count the same sale more than once.

Reproducible feasibility model
YearsAnnual unit capacityUtilization %Unit selling priceVariable cost per unitOther fixed costsAnnual payrollAnnual fixed energy costAnnual depreciationSubsequent CAPEXYear-end working capitalInterest paidDebt principal repaymentNet asset disposal in final year onlyAnnual input sourceSource date
Conservative
Upside
Choose a JSON file exported from this study. Results are recalculated from its inputs, not copied from the saved file.

Methodology · 5.0

Revenue = capacity × utilization × unit price. EBITDA = revenue minus variable, fixed, payroll and fixed energy costs. Production-linked energy belongs only in unit cost. FCF = EBITDA minus operating tax, subsequent CAPEX and working-capital change. Annual positive profits are taxed without automatic loss carryforwards or incentives. Depreciation, working capital and inflation are explicit annual inputs. Final working capital is fully recovered and remaining debt repaid at the horizon. NPV uses year-end cash flows in model currency, without implicit FX conversion. You set sensitivity changes within capacity. Fractional payback assumes even cash flows during the year. Recovery that depends on disposal proceeds or working-capital release at year end is dated at that year end. Asset disposal proceeds belong only in the final year; do not count the same sale more than once. The year-end gap assumes earlier positive cash flows are retained. It excludes intra-year cash shortfalls and new financing charges and does not double-count initial equity. Scenario cannot be calculated: assumed demand exceeds declared operating capacity. Revise assumptions or document extra capacity; no return is reported for this case. Indicative coverage, not a lender covenant: available cash = EBITDA − estimated profit tax after interest − reinvestment − working-capital change. Debt service includes interest, scheduled principal and the final balloon. Asset sale and final working-capital recovery are excluded. This is not verified cash tax or the definition in a loan contract. Operating break-even compares required units with declared annual capacity; a displayed theoretical amount is not proof it can be achieved.

Revenue = capacity × utilization × unit price
EBITDA = revenue − variable costs − fixed costs − payroll − fixed energy
FCF = EBITDA − operating tax − CAPEX − ΔWC
NPV = Σ CF(t)/(1+r)^t
Break-even units = fixed operating costs / (price − variable unit cost)
CFADS (model proxy) = EBITDA − equity cash-tax estimate − subsequent CAPEX − ΔWC
Debt service = interest + scheduled principal + final balloon
DSCR = CFADS / debt service (not a contractual lender ratio)

Study scope and how to read it

This page is a project-specific decision model, not a generic sector template. Library capital and ROI ranges are planning variables for comparison, not fixed prices or return promises. Before investing, replace each material assumption with a quotation, contract, operating record or reviewable market source.

This study is specifically for E-commerce fulfilment centre. The library capital range is $120,000 to $350,000; ROI: 10–25% · Planning range; not model-calculated. Cost inputs: inventory/sourcing, content/creative, marketplace and payment fees, storage/fulfilment, shipping and returns, marketing/CAC, customer service and working capital. Revenue is built from: orders × AOV × gross margin, less returns, discounts, platform/payment fees, logistics and customer acquisition; inventory turns must be measured.

Sector context

E-commerce is driven by product margin, CAC, conversion, returns, inventory, logistics, marketplace fees, repeat purchase and exportability; high revenue is not the same as high profit.

Project economics map

DimensionProject-specific variables
Revenue engineGMV / gross merchandise value · gross margin
Operating KPIsCAC / customer acquisition cost · order accuracy · working-capital days
Sensitivity variablesGMV / gross merchandise value · CAC / customer acquisition cost · gross margin
Evidence packbank and collection records · customer contracts / bookings / orders · supplier / equipment quotations · actual operating logs
Red flagssupplier concentration · FX exposure

Revenue engine

For E-commerce fulfilment centre, revenue does not start from a headline ROI. It starts from measurable units: GMV / gross merchandise value · gross margin. Every unit must tie to a reviewable price, volume and time period.

Operating KPIs

The operating dashboard for this project should monitor: CAC / customer acquisition cost · order accuracy · working-capital days. An operating assumption without a record or source remains a scenario, not a fact.

Sensitivity variables

Project sensitivity testing changes the variables that matter most here: GMV / gross merchandise value · CAC / customer acquisition cost · gross margin. Each change is traced to break-even, cash flow and return rather than a standalone marketing percentage.

Evidence pack

Evidence required before accepting the base case: bank and collection records · customer contracts / bookings / orders · supplier / equipment quotations · actual operating logs. If a material document is missing, the variable remains “needs verification” rather than being silently estimated.

Red flags

Key red flags that lower confidence or trigger deeper review: supplier concentration · FX exposure.

Project-specific financial model

E-commerce fulfilment centre — Project-specific financial model

These weights are a capital-allocation planning anchor, not market prices or supplier quotes. They total 100% and must be replaced by project evidence before the Base Case is accepted.

Model status: planning; not yet evidence-validated · CAPEX allocations and stress tests are recorded planning inputs, not verified quotations or actual cash flows. Source links alone do not substantiate the return or costs of a particular project.

Enrichment reviewed: 2026-09-11

Planning CAPEX allocation

DimensionShare of initial capital
warehouse fit-out & safety24%
equipment CAPEX20%
operating/payment systems10%
professional, studies & permits5%
launch & working capital24%
sales & marketing5%
execution/liquidity reserve12%

OPEX drivers

  • staff
  • utilities
  • maintenance & repairs
  • operating/payment systems
  • insurance
  • professional fees

KPIs that must appear in the model

  • orders processed per day
  • order accuracy
  • capacity utilization
  • service / maintenance contracts
  • working-capital days

Numeric stress tests

Apply these shocks to the Base Case after real project data are entered; they are not market forecasts.

DriverStress change
orders processed per day-20%
order accuracy-5 pp
capacity utilization-15 pp
staff+15%
Break-even / decision formula: Fixed costs ÷ contribution at rated capacity = minimum capacity utilization required to break even.

How to build the actual feasibility model

1. Build revenue

Start from a measurable operating unit and connect it to actual price, volume and time. Never start from a target ROI and reverse-engineer assumptions to reach it. orders × AOV × gross margin, less returns, discounts, platform/payment fees, logistics and customer acquisition; inventory turns must be measured.

2. Build cost

Separate entry price or CAPEX from OPEX, working capital, finance, tax and contingency. Every material line should have a source, date and verification owner. inventory/sourcing, content/creative, marketplace and payment fees, storage/fulfilment, shipping and returns, marketing/CAC, customer service and working capital.

3. Build cash flow

Convert revenue and cost into monthly or quarterly cash flow showing when money is collected and paid, not accounting profit alone. Show working-capital needs and any funding gap before break-even.

4. Break-even

Calculate how many units, nights, tonnes, contracts or customers are needed to cover fixed cost after contribution margin. Without a measurable operating unit, the model is not decision-ready.

5. Currency and tax

Separate operating performance from FX and tax effects. Measure the result in the investor’s base currency too, and do not include an incentive or exemption in the base case before eligibility is verified.

Scenario matrix

Most sensitive variables for this project: GMV / gross merchandise value · CAC / customer acquisition cost · gross margin

ScenarioAssumption ruleWhat changes
ConservativeLower or slower revenue, higher cost and realistic delay. Use defensible boundaries rather than arbitrary worst-case figures.GMV / gross merchandise value · CAC / customer acquisition cost · gross margin
BaseOnly numbers supported by documents, comparables or operating records. Missing inputs remain explicitly unverified.bank and collection records · customer contracts / bookings / orders · supplier / equipment quotations · actual operating logs
UpsideOperationally explainable improvement such as higher utilisation, better productivity or stronger pricing; never the core purchase justification.GMV / gross merchandise value · CAC / customer acquisition cost · gross margin

Decision gates before investing

Legal & regulatory

Ownership, rights, licences, approvals and required contracts exist and are enforceable or transferable.

Market & demand

End customer, price, volume and competition are proven in the actual micro-market, not only at country level.

Operations & capacity

Capacity, labour, suppliers, operator and schedule can produce the assumed revenue unit.

Finance & cash flow

Cash flow, working capital, tax and debt remain serviceable under the conservative case.

Capital structure

Funding source, covenants, security, drawdowns and repayment do not turn a good asset into a fragile deal.

Exit & liquidity

A credible buyer or exit mechanism exists, with realistic time, cost and transferability understood.

Decision rule: a high theoretical return cannot override a failed legal, operating or financing gate. A strong opportunity with weak data remains incomplete, not verified.

Capital allocation map

1. Entry / acquisition
2. Fit-out & CAPEX
3. Working capital
4. Tax, fees & advisers
5. Contingency reserve

Do not apply one reserve percentage to every project. Size contingency from schedule, supply, volatility and ramp-up risk.

Study data passport

Current study confidence: C — JUANA planning benchmark · Planning-benchmark record date (not source verification): 2026-09-11

Upgrade confidence to A in Deal Room
This is a library/planning page. It becomes A only after assumptions are replaced by deal documents and reviewed in the Deal Room. JUANA does not use hidden estimates to replace a missing material document.

Planning-benchmark record date (not source verification): · Study record review date: 2026-09-11 · Planning-model record review date: 2026-09-11

Editing a study or model does not refresh market data. Check each source date and reporting period separately below.

Methodology & number provenanceSource classificationData confidenceLast reviewedWhat must replace it before investment?
Capital rangeJUANA planning assumption — not a government figureC — JUANA planning benchmark2026-09-11Replace with actual quotations, asset/land/equipment price, setup cost and working capital.
Planning ROI rangeJUANA planning assumption — not a government figureC — JUANA planning benchmark2026-09-11Recalculate from real revenue, cost, occupancy/capacity/volume, tax and operating expenses.
Risk levelJUANA planning assumption — not a government figureC — JUANA planning benchmark2026-09-11Update after contracts, licences, financing, management, customer/supplier concentration and liquidity are reviewed.
Suggested regionsJUANA planning assumption — not a government figureC — JUANA planning benchmark2026-09-11Verify the actual micro-market, site, pricing, demand, permits and infrastructure.
Project method & KPIsJUANA methodology for this project typeB — Source-backed context & fit-for-purpose method2026-09-11Tie every KPI to an operating record, quotation, contract or reviewable document.
External official contextPrimary government/official sourcesD — Unverified; do not use for decisionRecheck the current official version on the transaction date.

Sources registered for this study (2)

These are source links recorded against this study; a link alone does not verify project costs or returns. Check the actual supporting documents.

Project decision gate

Verify these project-specific points before moving from planning model to executable decision.

  • ☐ Evidence bank and collection records with the original document or a reconcilable record.
  • ☐ Verify customer contracts / bookings / orders rather than turning it into a hidden assumption.
  • ☐ Stress GMV / gross merchandise value in the conservative and downside cases.
  • ☐ Reconcile CAC / customer acquisition cost to the actual operating record.
  • ☐ Stop the decision if supplier concentration remains material and unresolved.
Acceptable outcome: documented PASS / REVIEW with a defined action / STOP for an unresolved material deficiency.

Knowledge-to-decision path for this sector

Do not read this research page in isolation. Move from concepts to research, project modelling, tools and verification so each link answers a different decision question.

Open research

Frequently asked questions about this study

Is the return shown in the E-commerce & Digital Export study guaranteed?

No. Any ROI or return range in the JUANA library is a planning variable until replaced with deal-specific revenue, cost and cash-flow evidence. This sector models revenue from: orders × AOV × gross margin, less returns, discounts, platform/payment fees, logistics and customer acquisition; inventory turns must be measured.

Which costs belong in a E-commerce & Digital Export model?

Do not use a generic cost list. Start with the sector-specific inputs: inventory/sourcing, content/creative, marketplace and payment fees, storage/fulfilment, shipping and returns, marketing/CAC, customer service and working capital. Then separate CAPEX, OPEX, working capital, financing, tax and contingency.

What increases risk in E-commerce & Digital Export?

The sector has a reference risk level of High, but the actual score moves with evidence on demand, execution, finance, licensing, management, liquidity and data quality. Risk Score remains separate from Opportunity Score.

What evidence should be verified before investing in E-commerce & Digital Export?

Start with the evidence pack specified by this research playbook, then add the legal, tax and technical review required by the actual transaction. A material assumption without evidence stays visible as an assumption.

How should E-commerce & Digital Export be compared with another sector?

Compare net cash flow, IRR/NPV where appropriate, risk, liquidity, management intensity, currency exposure, evidence quality and exit. Do not compare on headline ROI alone.

When should an exit from E-commerce & Digital Export be planned?

Exit is designed before entry: identify likely buyers, transferable rights, time to sell, potential discount and net exit proceeds after debt, fees and taxes.

Editorial review

JUANA Investment Research Desk · Methodology review of sources, model logic, separation of evidence from assumptions, and evidence links.

Decision readiness matrix

No automatic PASS is shown. Every gate below requires actual evidence in the deal file before capital is committed.

GateRequired before commitmentStatus
Ownership & contractsValid title/registry/contract evidence exists, with parties, rights and restrictions identified and auditable.Verification required
Demand & revenueRevenue source, price and actual or contracted volume are evidenced rather than stated only as a marketing forecast.Verification required
Project economicsCAPEX, OPEX, working capital, cash flow, tax and financing are built from traceable inputs.Verification required
Downside testA documented stress case covers price, volume, cost, delay and FX where relevant, with a defined stop condition.Verification required
Legal & regulatoryDeal-specific licences, restrictions and legal/regulatory obligations are identified and reviewed where required.Verification required
Tax & accountingTax/accounting treatment, entity structure and net cash after fees are documented and reviewed for the case.Verification required
Technical & operatingAsset/equipment/facility condition, capacity, maintenance and technical requirements are evidenced.Verification required
Financing & liquidityFunding sources, debt service, liquidity reserve and future capital commitments are defined.Verification required
Ownership of actions & governanceEach action has an owner, deadline, decision authority and reporting requirement for execution and operations.Verification required
Exit path & likely buyerA realistic exit path, likely buyer type, sale period, exit cost and no-sale contingency are documented.Verification required

Professional hand-off

Needs vary by sector and deal. These links are service paths appropriate to the current research, not a claim that professional review has already occurred.

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