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Customer Acquisition Cost (CAC)

Total sales and marketing cost required to acquire a new customer over a defined period.

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Investment Glossary

Practical reference for terms used across JUANA studies and calculators. Definitions explain use; they do not turn a metric into investment advice.

Investment Academy

Investment Studies Feasibility Library

Customer Acquisition Cost (CAC)

Total sales and marketing cost required to acquire a new customer over a defined period.

Formula / expression: Sales & Marketing Cost ÷ New Customers

Used in sectors: Technology & AI · Education & Training · E-commerce & Digital Export · Media & Digital Production · FinTech · Gaming

Editorial review

JUANA Investment Research Desk · Methodology review of sources, model logic, separation of evidence from assumptions, and evidence links.

Editorial policy Source methodology

Opportunity Engine

JUANA Deal Hunter

Investment Exit Market

Secondary Investment Market

Special Situations

Value-Add Investments

JUANA Land Intelligence

Highest & Best Use

Development Feasibility

Build or Buy?

Business Valuation Calculator

Cash Flow Marketplace

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