Share of customers or recurring revenue lost during a period; high churn weakens growth economics even when acquisition is fast.
Practical reference for terms used across JUANA studies and calculators. Definitions explain use; they do not turn a metric into investment advice.
Share of customers or recurring revenue lost during a period; high churn weakens growth economics even when acquisition is fast.
Used in sectors: Technology & AI · E-commerce & Digital Export · Media & Digital Production · FinTech · Gaming
JUANA Investment Research Desk · Methodology review of sources, model logic, separation of evidence from assumptions, and evidence links.
