Sector figures with registered sources
Data reviewed · 2026-09-11A source URL and its record-review date do not verify a figure or its applicability to any project. This is sector context only; reliance requires checking the original document, period and methodology, plus actual project quotations and contracts.
Why this sector?
A Tourism & Hospitality study starts with the investor objective, horizon and liquidity needs before selecting a specific asset. Hotels and serviced apartments require operating analysis through occupancy, ADR, RevPAR, seasonality, booking channels, reviews, licences, labour, food, energy and management. The sector index shows a planning entry level of roughly USD 100,000; it is not a fixed market price or a recommendation. The decision must connect capital to location, scale, legal structure, operating model and exit plan, then replace every assumption with evidence from the actual opportunity.
Best regions
Market work must prove demand rather than repeat phrases such as ‘strong demand’ or ‘promising sector’. Identify the end customer/user, real substitutes, achieved pricing and reachable demand in the relevant micro-market or value chain. Reference locations include Istanbul · Antalya · Bodrum · Izmir · Cappadocia, but a strong city does not make every project within it investable.
Costs
The cost model for this sector does not use a universal CAPEX/OPEX list. The relevant inputs are: property/lease, fit-out and rooms/units, licences, labour, cleaning, utilities, food where relevant, booking systems, platform commissions, marketing and maintenance. One-off expenditure, recurring cost, working capital and contingency should be separated, with a source and date for each material figure.
Revenue & feasibility
The sector-specific revenue model is built from: available rooms/beds/units or bookable services × occupancy/utilisation × ADR or booking price, adjusted for seasonality, commissions, cancellations and discounts; non-accommodation models use guests/tours/services instead of rooms. JUANA uses conservative, base and upside cases, but the base case is accepted only when unit, price and volume can be reviewed. Library ROI ranges are planning variables for comparison, not forecasts for a particular deal.
Risks
The reference risk for this sector is High, but it is not inherited automatically by a project. Risk moves with evidence on demand depth, customer/supplier concentration, financing and currency, licences, execution, management, liquidity and data quality. Risk Score therefore remains separate from Investment Score so a theoretical return cannot hide a material documentation or operating weakness.
Potential support
Incentives and exemptions are not included as base-case income and are never treated as an entitlement. Only the official sources linked below are shown for this sector; eligibility remains potential until the activity, location, investment size and current programme rules are verified by the relevant authority and professional advisers.
Due Diligence
Due diligence tests the legal rights on which the project depends, licences that actually apply, tax/finance obligations, material contracts, insurance and the source data behind cost and revenue. For an existing business, claims must reconcile to financial/bank records and contracts; for a new project, assumptions must reconcile to quotations, permits and the implementation schedule without inventing missing documents.
Exit Calculator
Exit analysis identifies the likely buyer, transferability of licences/contracts/rights, realistic time to sell and net proceeds after tax, commissions and debt. If the secondary market is thin or value depends on one operator, liquidity should score lower even when the operating case looks attractive.
Deal Room
This study is a decision framework, not a substitute for deal-specific feasibility. Once an actual opportunity is selected, its assumptions move into JUANA tools and the Deal Room so every conclusion points to a document, source or scenario: compare the sector, enter real project data, stress-test break-even, verify documents and then decide with the appropriate specialist.
Additional analysis
[JUANA-ENRICH-20260918-S08-en] Record-specific analytical enrichment — Tourism and hospitality: Build revenue from occupancy, average daily rate, season and channel, then deduct booking fees, labor and maintenance; verify licensing and local restrictions. This is a decision checklist, not a guaranteed return or live market quote. Replace assumptions with dated sources, offers and contracts before investing.
[JUANA-EN-20-20260918-S08] Agricultural investment: verify land classification, water rights, irrigation access and the permitted activities before pricing the asset. Forecast yields with conservative weather, input-cost and market-price scenarios, including harvesting, storage and transport losses. Distinguish ownership of the land from the operating business and its equipment. Check access to buyers and working capital for at least one full production cycle; avoid presenting projected crop income as guaranteed.