Scope clarification: what does the USD 500,000 starting amount cover?
Option A, USD 500,000: an illustrative asset-light, contract-manufactured juice and energy-drink brand launch, not a new factory owning two production lines. Obtain written agreements with appropriately registered, qualified plants for each product, including formulas, test results, minimum order quantities, liability, labelling, batch tracing and recalls. This is not a supplier quote.
Illustrative USD 500,000 funding envelope, not quoted prices
| Use of funds | USD |
|---|---|
| Formulations, legal and lab testing | 45,000 |
| Trial batches and deposits for first contract runs | 160,000 |
| Brand, label and packaging design | 50,000 |
| Initial logistics and distributor setup | 55,000 |
| Launch sales and marketing | 75,000 |
| Working capital for replenishment and receivables, excluding the deposits already counted | 90,000 |
| Contingency | 25,000 |
| Total | 500,000 |
All allocations are scenario assumptions. Separately verify contract-manufacturing rates and order minimums for juice and energy drinks, registration responsibilities, storage, delivery and credit terms. Actual quotations may exceed this cap.
Option B: fully owned two-line factory, USD 4,500,000
The existing capital-expenditure table, illustrative output of 3.3 million juice packs and 2 million energy cans, and USD 888,000 base-case EBITDA apply only to the USD 4.5 million owned-factory model. They cannot be transferred to the USD 500,000 contract-manufacturing case.
Return and break-even checks
Unit contribution = net realized selling price less contract-production, packaging, variable distribution, discounts and returns. Mixed-product break-even volume = annual fixed costs divided by weighted contribution per unit using a documented sales mix. Build a 24-month monthly cash-flow model using actual orders, receivables, inventory, taxes and funding before estimating net ROI or IRR. The 0% placeholder on the study card is not a measured return. Feasibility library record.
Official food-business registration procedures: Turkish Ministry of Agriculture and Forestry. Confirm the contract producer and brand owner responsibilities with a local specialist.
Feasibility model / study · Feasibility library
Mersin juice and energy-drink factory: full preliminary feasibility 2026
This is a preliminary scenario, not supplier quotes or a bankable investment memorandum.
Mersin offers port and industrial-zone options, but no specific plot, allocation, fruit-supply contract or export customer has been secured. Confirm utilities, industrial use, wastewater capacity and rent directly with the zone.
Two independently specified lines: 1-litre genuine juice packs (6 million units per design year, 55% reference utilisation) and 250-ml energy-drink cans (4 million design units, 50% reference utilisation). Product classification is not interchangeable: juice composition must comply with the fruit-juice code, while energy drinks have their own caffeine, labeling, under-18 and distribution restrictions.
Illustrative financing is USD 4.5 million, including USD 3.7 million of fixed capital, design and reserve and USD 0.8 million working capital. Reference net selling price and variable cost are USD 1.10/0.64 per juice pack and USD 0.70/0.39 per energy can; fixed annual costs are USD 1.25 million.
Reference-year sales of 3.3m juice units plus 2.0m energy units create revenue USD 5.03m, contribution USD 2.138m and EBITDA USD 888,000 before depreciation, interest and taxes. EBITDA is not net ROI. The downside produces EBITDA −USD 324,000; upside USD 1.864m. The simple USD 4.5m/888k figure is not a true cash payback.
At unchanged sales mix, the operating break-even factor is 58.47% of reference sales, about 1.93m juice packs and 1.17m energy cans. Liquidity needs must be calculated from receivables plus inventories less payables; 60/45/30 days are illustrative terms only.
Regulatory gate: review Food Ministry establishment registration and the current legal texts before purchasing equipment or printing labels. The August 2026 fruit-juice announcement is a draft, not enacted law. The consulted energy-drink communiqué sets maximum total caffeine at 150 mg/L, prohibits sales to under-18s and specifies package warnings; obtain a current Turkish legal and laboratory review before final formulation.
Investment gate: obtain written site and utility offers, three equipment bids per line, sourced ingredient/packaging prices, independently tested labels and shelf life, verifiable distributor orders and a 24-month monthly cash-flow model including taxes and debt. No incentives are assumed.
Full detailed Arabic master report accompanies the import package; this language edition summarises its verified sources and planning model.
Sources and verification
- تشريعات مشروبات الطاقة التركية، النص المجمّع
- مسودة تعديل العصائر 18 أغسطس 2026 وليست نافذة بالضرورة
- وزارة الزراعة: تمييز العصير عن مشروبات الفاكهة
- وزارة الزراعة: إجراءات تسجيل منشآت الغذاء
- مكتب الاستثمار: توسعة ميناء مرسين يونيو 2025
- منطقة طرسوس الصناعية: طبيعة المنطقة
- TÜİOSB: إعلانات تخصيص الأراضي والبنية التحتية
Investing in Data Centers and AI in Türkiye 2026: Opportunity & Feasibility Guide